Web
Planning Solution
Reflection Point provides web usability analyses for credit unions and banks wishing to
optimize the performance of their web sites.
Our usability analysis provides you with insight from your customer/members’
perspective. We provide information to determine your potential market opportunity, what
attracts customers or members to your site, and what keeps them coming back. We will help
you determine how you are performing relative to your competitors.
Our Web Audit/Planning Service encompasses these two areas:
The analysis is based on a combination of member research
and customer experience
analysis.
Understanding the market opportunity and how
your financial institution is performing within this
opportunity is of paramount importance for setting strategic direction. Reflection Point
helps credit unions and banks gain insight into their relative performance within this market and
addresses tactics the credit union and
bank can employ to strengthen its position.
The Market Analysis focuses on the following components.
- Market Opportunity
- Member and Product Penetration
- Awareness
- Preferences
- Positioning/Brand
Our Marketing Analysis is based on state of the art market research services.
Consumers and businesses want to do
business with their financial service providers on the web,
but often times the company's site falls short of
expectations. Customers may abandon the online loan or
insurance process, exit the home banking system never to
return, or fail to use the self-help resources you have made
available. With a simple click your customers go to
other financial institutions that provide them better
content are are easier to use -- brands they can trust will
meet their expectations.
Reflection Point will provide your
financial institution with the information needed to assess
if you are meeting your customers' expectations, reasons why
you are falling short or expectations, and specific
strategies to enhance your customers' web experience with
your bank or credit union.
We help you to build a better online
brand, provide effective customer self-help, enrich
customers' personal financial knowledge, and ultimately
generate heightened product sales.
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