The Need for Web Analysis

Credit unions and banks are constantly striving to improve service level, increase loans and deposits, lower operating costs and enhance profitability. A well-developed web site can assist a financial institution in meeting these objectives.

Any financial institution would find it unacceptable to have:

• Branch office doors closed during normal business hours
• Exceedingly long lines at the teller counter
• Members/customers getting up and leaving an interview with a loan officer because of the cumbersome process
• Branch offices that made it difficult to know where to go to get service
• Inadequate descriptions of your services
• Member service representatives that did not cross-sell services
• Transferring a member to a defunct phone number

These problems would irreparably affect your brand. Yet in the online world equivalent problems continue to exist. Sites have unacceptable down times, the load time is unacceptably long, the site is difficult to navigate, processes are cumbersome, and there may be numerous broken links. The standard for site usability is predicated on the leading sites, and your financial institution must follow suite or risk the loss of business.

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"Our credit union always appreciated [Glenn Christensen's] efforts in facilitating our annual planning sessions. Much prepatory work was completed with  the management team prior to the session with the Board of Directors. [He] always managed to keep the sessions of track so very little time was wasted.
While our primary relationship has dealt with planning I know technology planning is another of [Glenn's] strengths. I would recommend [him] without reservation. "

Roger Nedrow, President/CEO
Great Northwest FCU