Market Research Analytical Tools & Tests

Besides Banner Testing (including basic multivariate significant difference testing), Reflection Point professionals are proficient in all types of advanced statistical analyses:

• Multiple Regression (the major types)
• Discriminant Analysis
• Factor Analysis
• Cluster Analysis
• Conjoint Analysis
• Discrete Choice
• Chi-Square
• Analysis of Variance (ANOVA)
• T-Tests
• Multi-dimensional Scaling
• Perceptual Mapping

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"Glenn Christensen successfully led our branch planning project.  His thoughtful approach to combining market research, member survey and financial analysis to evaluate delivery system alternatives led to our Board accepting the plan.  We were very pleased with the professional quality of his work."

Joe Robertson, President/CEO
Simpson Federal Credit Union