Market Research Methodologies & Techniques

As you should expect, we are experienced with the full range of research methodologies and techniques such as:

• Brand mapping
• Competitive benchmarking
• Conjoint analysis
• Price elasticity
• Focus groups
• In-depth interviews (including high-level executive)
• Laddering
• On-line surveys and processes
• Usability analysis
• Statistical modeling and experimental design
• Telephone surveys

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"When Glenn Christensen facilitated our strategic planning retreat, he did a good job of adapting to our process.  During the session, he used his expertise to help us focus on the important areas...he did a good job of including everyone in the discussion"

Bill Hayes, President/CEO
NW Federal Credit Union