Member Experience Meter
A study of CU web site performance
For every year the web is becoming increasingly important in
members research & acquisition of financial services. Yet
many members leave CU sites in frustration, resulting in
lost loans and accounts for the CU. This study will give
you actionable information for improving members’ online
experience and CU financial returns.
You Should Participate If You Are:
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Committed to member service excellence
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Considering a redesign
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Enhancing elements of your existing site
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Looking to generate more loans & home banking users
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Wanting to benchmark your member satisfaction
What You Get:
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Evaluation of your web site by your users
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Comparison of your
site satisfaction
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Comparison of loan generation and home banking usage
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Insight into how satisfaction generates more business
Why Reflection Point Research
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Credit union specialists
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Market research & web site usability experts
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Proven Methodology
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Usability experience with Fortune 1000 clients
Methodology & Timing
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Survey in field 1 to 2 weeks
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Pop-up survey
- 300
completed questionnaires
- 45
questions, taking approximately 3 to 4 minutes to complete
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Analysis of usability & demographic variables
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Executive summary & detailed stats
How to Participate
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