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Strategic Planning
Technology Planning
Financial Analysis

Market Research

Reflection Point, Inc.

Strategic Consulting & eBusiness Services

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Glenn Christensen

Glenn Christensen, President/CEO, founded Reflection Point to provide advanced consulting, information management and eFinance services to the financial services industry.

Glenn has been providing consulting services since 1991, focusing on strategic planning, financial analysis, marketing, branch analysis, and technology.

Glenn’s experience includes serving as President of a start-up technology company, Chief Operating Officer for the Washington Credit Union League, leading interactive television initiatives for Microsoft, profit planning for a super-regional bank and as a credit union Vice President.

He refined his expertise in business development and emerging technologies at Microsoft, which he has used to successfully launch innovative new products to serve the financial services industry.

He led the formation of a nationwide ATM network, MemberAccess Pacific, and entered into a strategic alliance with VISA DPS to provide processing services for the credit union market.

He helped establish "CU at the Dealer", a statewide indirect lending program between credit unions, their members, and car dealers, to assist credit unions in recapturing market share lost to dealer financing.

Glenn established and managed "MortgageDepartment.com", a mortgage program that provided loan origination, processing and secondary market sales. Initiated Internet-based affiliate program, and steered direct and online marketing campaigns.

Additionally, he implemented web development and hosting services for credit unions, offering customized sites and a template-based versions enabling rapid deployment credit unions.

Glenn was on the Marketing Team for the Multimedia Systems Group where he led the development of business plan for adapting Windows to a broad range of consumer devices such as palmtops, set-top cable boxes and HDTV.

He is also well known for his marketing acumen as recipient of the Phil Davies Memorial Award for "Best of Show" from the Credit Union Executives Society’s Golden Mirror Award competition

Glenn is a contributing author to Credit Union Facility Planning and Management and Facility Planning and Management for Banks, co-authored a study on the impact of taxation on credit unions, and is a frequent speaker at financial conferences.

He also holds an MBA and BA in Business Administration from the University of Washington.  He is also a graduate of Sandefjord Gymnas, Norway.

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What Clients Are Saying

"Glenn Christensen successfully led our branch planning project.  His thoughtful approach to combining market research, member survey and financial analysis to evaluate delivery system alternatives led to our Board accepting the plan.  We were very pleased with the professional quality of his work."

Joe Robertson, President/CEO
Simpson Federal Credit Union

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11/20/03