Leadership
Reflection Point brings together a group of individuals with executive level experience
in financial services, technology and marketing. Glenn Christensen, President/CEO, founded
Reflection Point to provide advanced consulting and information management services to the
financial services industry.
Glenn Christensen,
President/CEO
Glenn is the founder and President of Reflection Point
Inc. and Principal of Reflection Point Research LLC. As a visionary and entrepreneurial
leader with 17 years of executive level experience in the financial services and
technology industry, Glenn Christensen has worked extensively with credit union boards and
executive management teams in strategic planning, branch and alternative delivery systems
planning, asset liability management, and technology plan development. He is nationally
recognized for his marketing acumen as recipient of the Phil Davies Memorial Award for
"Best of Show" from the Credit Union Executives Society’s Golden Mirror
Award competition.
John Burshek, Founder & Principal
Reflection Point
Research LLC
Nationally known
consultant, speaker and author regarding all aspects of
Customer Experience Management and it’s affect on the
business enterprise. Mr. Burshek was recently recognized
for his accomplishments in this field of expertise through
election to the Who’s Who in Executives and
Professionals.
Forums at which
Mr. Burshek is invited to speak include: National Conference
of the American Marketing Association, Computer-Human
Interaction (CHI), International Quality and Productivity
Center (IQPC), Usability Professional’s Association (UPA),
in addition to various Association Conferences and private
company presentations. He has been an interviewee,
contributing writer and quoted source in such publications
as: Quirk’s Marketing Research Review, Advertising Age, CRM
Guru, ZDNet, ICONOCAST, PC Magazine and in private company’s
publications such as Hewlett-Packard and Dell.
Mr. Burshek’s
market research industry expertise includes high tech,
Internet, financial, manufacturing, consumer products,
professional services and retail marketing. He has
pioneered new intellectual advances in measuring price
elasticity, e-commerce and website success factors, and
product or concept feasibility.
His current focus
is developing proprietary market research information
systems for financial institutions and
Fortune 500 clients. His past technology focus
garnered clients such as: Amazon.com, EarthLink,
RealNetworks, AT&T, Motorola, IBM, Intel, Microsoft and
Symantec as well as companies such as PointCast and other
technology and internet startup companies.
The impact of
this work has been deeply felt among clients. The actions
taken as a result of one project alone resulted in the
market movement of $50 million in revenue from a competitive
firm to the client.
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