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Tuesday,
November 18, 2003 |
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Volume 1, Issue 1 |
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Letter from the President
Strategic Planning: Does your CU need to reinvent
its swing?
Despite overwhelming success early in his career on the
tour, Tiger Woods willingly took the risk of overhauling
his swing in order to take him to the top of his
profession. As credit unions enter the strategic planning
process this year, credit union leaders also have the
opportunity to reinvent their business strategies in order
to take their credit unions to the next plateau of
performance...
[Full Article]
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Market Research
-- Using Focus Groups for Member Insight
Member focus has always been the mantra of credit unions.
But as credit unions grow in size and sophistication often
the voice of the member is less clearly heard. Focus
Groups have become an important methodology that board
members and executive teams can use for gaining insightful
analysis into the product, service and delivery needs.
This articles examines the use of focus groups and
describes how they were used by $500 million Farmers
Insurance Group FCU to enhance the value of its
services...
[Full Article]
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E-Business -- Book Review: Don't Make Me Think
If you’ve ever wondered what the heck website usability
is, what it looks like in real life, and why it’s
extremely applicable to credit union websites, then you
must get this book!
Don’t Make Me Think by Steve
Krug, sells itself to the website usability world as being
for everyone from beginning usability specialists to
experienced veterans of website usability and design...
[Full Article]
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Recent Client Work
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Washington State Employees Credit
Union
We assisted this $1 billion credit union in the launch
of a new web site,
www.wastatecu.org, by providing a series of web site
marketing and usability analyses. |
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BN West Credit Union
This credit union
selected Reflection Point to assist them in establishing a long range strategic
direction for the credit union. We used a scenario-based planning approach
to evaluate which of multiple business strategies would provide the highest
probability of success. |
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Contact us at:
Reflection Point, Inc.
or
Reflection Point Research LLC.
253.638.9486
info@reflectionpoint.com
www.reflectionpoint.com
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