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"One of the most important factors
that made this focus group project a success was RPR’s
ability to be flexible in the field. During and after each
focus group session, we were able to adjust the line of
questions and probe further into specific areas of interest...This
gave us the detailed perspective we needed to help validate
and fine tune our long term strategic goals.”
Les
Ginoza
Vice President Marketing
Farmers Insurance Group FCU |
